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The leading innovator in the premium digital publication arena with an award winning platform
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Results
Critical Digital Edition Results
VERTIQUL INNOVATES to the perfect delivery for audience and advertisers so the publication brand’s content delivery never projects out-dated technology. And ALWAYS demonstrates the key result factors for a PREMIUM user experience, revenue and growth.
Why Traditional Editions Failed The Top Objectives

Print Replicas, Apps, Newsstand Platforms

Flip and portrait was first generation digital and never easy to use
Apps improved UX but required multi-channels workflows and people didn’t use apps consistently or maintain downloads – no instant issue was a problem
Digital edition platforms changed from publisher centric to consumer focused newsstand platforms or have converged niche into a crowded and cluttered storefront
There was no incentive for advertisers to ever get more creative in a print replica display ad
Publishers didn’t really understand how the website and digital strategy could leverage print growth too, as well as view anywhere, promote anywhere, and expand audience reach and engagement
Vertiqul vs. Traditional Flip

Beautiful Digital Edition Presentation on Any Device

Upgrade from traditional flipping pages software to the premium and full service digital magazine editions solution VERTIQUL! We design every issue of your responsive digital edition from your print layout files and add new options for ad upgrades and tools to convert more members or subscriber to view the full issue.

Traditional Flip
Vertiqul
Responsive, Device Independent Issue
While other traditional flipping solutions may just have recently started promoting their platform as ‘responsive’, VERTIQUL is really the only truly responsive digital publication platform. Your content and publication style elements are all reimagined for multiple device breakpoints to ensure digital longevity as well as brand consistency.

The responsive cross-platform operating system and device independent presentation mean that users on any desktop or mobile device can view the issue and long form content in one place without separate apps, tools, templates or access points.

Responsive
Marketing
Publication Marketing

The Best Marketing Vehicle is The Issue Itself

To grow audience we must always convert new opt-in subscribers, paid subscriptions, or new members. Our domain and digital editions always keep the visitor on our brand landing pages and not 3rd party sites. The digital edition supports SMO and SEO to our entire print and website brand elements – design matched.

The Audience Experience

Everything we do comes down to readability that makes your audience happy

The magazine brand demands we satisfy the audience to return for every issue and give them complete velocity control. Regardless of content, our engagement must create a premium experience on every device – readers quit if problems exist. Any 3rd party vendor domain, names, page flip training, and branding distractions are eliminated from our brand experience.

Audience
Accessibility
Accessibility

Digital Publication Accessibility Tools and Production for ADA & WCAG Compliance

Our digital edition accessible feature options allow you the ease of ensuring WCAG 2.1 compatibility for requirements of modern association, education, and corporate publications today. Our full service configured, managed, & hosted accessibility software add-on provides an accessibility statement and user option script tools panel for adjustments.

We have experience working and collaborating with publisher accessibility consultants and employees to make sure we meet your needs.

Enhancements

Above and beyond the printed page

We define enhancements as anything your print publication or traditional solution can’t do. Have a feature story you had a ton of extra pictures that couldn’t fit? Add them to the Vertiqul edition. Have a great video that pairs along with a story? Add it to the Vertiqul edition. Any provided embeddable custom html third party code can be placed anywhere in your issue.

Have a prominent advertiser? We can turn their print ad files into an innovative enhanced version with animation, video, image gallery and large conversion elements.

Enhancements
Advertising Revenue
Advertising Revenue

Crafting better ads and not banners blocked by browsers

Advertising options expand immediately to high quality creative enhancements and not just banner ads stuck to gutters. Innovative advertising packages demonstrate niche leadership and a combined print and digital solution. Digital ad packages may include html5 ad creatives (not banner ads) and live audio and video plus expansion segments

Issue Partners for Distribution

The distribution optimization everyone missed in digital solutions before 2020

When issues can be customized to become an asset or marketing tool for our distribution partners, we reward partner distribution and ultimately gain audience and value to every participant. The digital platform can produce specialty publications for any purpose, event, or custom/digital only magazine publishing initiatives.

Distribution
The future depends on digital revenue and growth leading new publisher revenue even if print is still our brand anchor.
Frequently Asked Questions

Our process is what gets the job done.

What files are required for production?
We use the normal InDesign handoff for the master print layout files or we can convert from other design applications such as Quark. Publication custom design from content options are also available.
What do you mean by Full Service?
Nothing is automated. We handle every design asset transition to digital. We full host and maintain your custom domain. We handle every adjustment upon request anytime.
What style and art direction occur for the digital publication?
The creative decisions about how content displays on the multiple viewport designs is driven by the original art direction and publication style.
How do we collaborate?
Our service desk tickets track each publication production and allow for collaboration of all involved participants. We guide publishers for other enhancements.
What are the reporting and analytics capabilities?
A foundation of google analytics with event tracking for all ad and other outbound links plus any other 3rd party tracking you wish to add.
Are all hosting, maintenance and publication management costs included in the annual fee?
Yes, VERTIQUL handles all hosting, maintenance, and management of basic modifications requested and this fee is part of the annual renewal for the platform.
Can we add other types of publications in addition to the initial magazine/publication brand?
Yes, each new custom domain and publication title requires a new publication setup fee and configuration period.
Who sends the digital publication email (digital delivery) notifications?
Publishers may continue using their current email platform to send the issue notification email to subscribers. We can set up or migrate to other systems if requested.
Is the SEO and domain value publisher centric?
Yes, all SEO value for the domain remains relevant to the domain and to the parent or main brand.
How does private access to content work?
Publishers are guided on how to add scripts and configuration for limiting access to content.
Do our visitors or subscribers need to download apps?
No apps to install, no downloads, and no support nightmares from audience members having app access & install problems.
What’s the difference between preview editions and subscriber only publication access?
Limited view pages always limited the conversion and marketability of flip editions including greatly reduced ad exposure. Preview editions solve this problem.
What is the VERTIQUL digital publishing platform cost?
We charge a platform fee for the server instance and domain setup and customization during the setup phase. Our annual fee covers the ongoing maintenance and support of the platform. Each issue is quoted in the service agreement based on layout and design. We invoice the actual issue production fee at the start of design production for every issue and if an issue is larger than the fixed fee price we count additional pages to determine the additional cost.
What is required for the initial digital publications platform setup?
We step each client through each step and the specific DNS chances to configure the custom domain. We handle everything else based on the options presented and selected in the service start quote.
Pricing

Pricing options for every publisher to begin immediately.

Platform Cost Paid Yearly

From $ 7530/yr

Includes Platform & Maintenance. QUOTED Plan Options for Custom Design, Multi-Pubs, & Accessibility

Issue Production Estimate

QUOTED
Typically $ 2500+ Per Edition
Schedule a Call to Get Started

Share your questions and ideas with our account manager team when we speak together

Schedule call
What are your immediate needs?
What key publishing business model elements shall we emphasize together?
How do we talk to the first invited advertisers to participate?
What is the cost and how do I keep a positive cashflow with this innovation?
Can we edit past issue content for corrections or even publishers notes on older issues and more recent web or digital edition articles covering an important topic?
Who needs to do something next to get started?

We have years of experience in traditional digital editions, so we knew how to build premium digital editions for publishers!

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